UNIBIC COOKIES BRAND WHY
Product truth: Unibic invests more into each cookie, than most other brands do.
Consumer truth: Unibic has a very high level of retention, consumers react well to the distinct taste.
Market truth: It’s a category crowded with MNCs/large players. The task is how do we appropriate taste? Get more for the money invested? The coined term Bicalicious has moved on to dealer boards and packs, completing the customer journey.
Engagement : 2014 to 2017.